Igor Korolev (korolev) wrote,
Igor Korolev

Переживающим за PR Йоты

Yota, the Russian wireless broadband internet company, has appointed former Lexis head of digital Chris Cook as its new head of communications. Cook, formerly a board director at Lexis PR, joins from Iskra Communications – a specialist digital consultancy he established in 2009.He will be responsible for the company’s global public relations and digital communications strategies based out of London. The brand, which has just marked one year of commercial activity, has established Yota Group offices in London to focus on business strategy, brand marketing, communications and product innovation.
Cook commented: ‘I’m relishing the challenge of driving the comms for the world’s fastest growing wireless broadband internet company. Our brief is clear – to bring to life the benefits of being ‘always connected’ for people across the world, whether they’re in Managua or Minsk. To do that we need to be the best communicators in the business and the team here has the talent, expertise and passion to deliver.’ Cook will report to Dom Bailey, Yota’s recently installed chief marketing officer, and will be working with a roster of PR agencies and Finnish digital agency Activeark to develop Yota’s new global website.

Теперь за комментариями к Yota будем обращаться в Лондон. Не привыкать - так уже было во время фонда IPOC им. Л.Д.Реймана.

  • Post a new comment


    default userpic

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.